Tips for Staying Focused on the End Goal
Monday, January 30th, 2012This post is part of Smart401k CEO Scott Hollsopple’s contribution to the U.S. News & World Report Smarter Investor blog series. To view the original article, click here. Original post date December 15, 2011.
The Pension Research Council at the Wharton School recently released research indicating that people allow their peers to influence their 401(k) investing. According to the study, 401(k) investors tend to increase their equities allocations when co-workers are experiencing good returns and decrease them when co-workers lose money.
This behavior is part of a larger investing phenomenon commonly called herd mentality. Our ancestors survived by adopting a herd mentality. They stuck together because there was safety in numbers.







