‘Dieting’ in Preparation for Retirement
Monday, January 23rd, 2012This post is part of Smart401k CEO Scott Hollsopple’s contribution to the U.S. News & World Report Smarter Investor blog series. To view the original article, click here. Original post date November 10, 2011.
At first glance, the diet industry and financial services industry seem to have nothing in common, other than being multi-billion dollar markets.
But they share a common goal: making consumers believe there’s an easy solution to issues that typically take time, focus, and determination. The problem with chasing the easy way is that it usually doesn’t work.







